Brand Saga: How Canva marketed the ease of design for all
Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
Your guide to Festive Marketing Camp 2025: Agenda, speakers & conversations
News
Instagram launches iPad version with redesigned features
LinkedIn to roll out AI-powered hiring assistant globally
Pinterest introduces new tool for UK teens to manage phone use during school hours
Instagram updates notification ranking system to reduce repetition
Court rejects Chrome divestiture, directs Google to aid rivals with data
Industry Updates
GST 2.0 keeps digital ads at 18% and print at 5%
CloudTV launches 3D ad-unit for CTV advertising
Topical Spot
Who’s sponsoring whom? A look at PKL 2025 team sponsors
Ganesh Chaturthi 2025: How brands are going beyond hoardings to create experiences
Taylor Swift's engagement news turns brands into Swifties overnight
Experts Speak
How much nostalgia is too much nostalgia?
FMCG brands bet big on digital and quick commerce to fuel festive sales
Interviews
Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
People-centric & culturally rooted: Vikas Nair on the future of real estate marketing
Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Case Studies
Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Campaign Spot
Gap’s Viral Katseye campaign navigates a modern culture war with a classic formula
TransUnion CIBIL’s campaign brings Amar Chitra Katha characters into finance education
Guest Post
How do Indian consumers emotionally respond to 'auspiciousness' in brand storytelling?
Negotiating with giants: Inside the business of OTT content deals
Samosa Snippets
A lookback at August 2025 cultural hits, from food to fashion
J7 calls it ‘a merger of equals’ as it sets sights on 25% growth
Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand