/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/08/20/leaderboard-new-3-2025-08-20-14-33-18.png)
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Inside Navratri marketing: Experts decode the 30-40% ad wastage problem
Sep 25, 2025
12:03
IST
4 Min read
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4Min read
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Case Study: How Fortune Foods used an 800 KG modak to drive festive engagement
Sep 25, 2025
10:00
IST
4 Min read
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/socialsamosa/media/media_files/2025/09/24/job-trends-aug-2025-09-24-15-58-04.jpg)
News
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Google launches small business hub focused on AI tools
Sep 25, 2025
12:30
IST 1 Min read
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Instagram reaches 3 billion monthly users & introduces app updates
Sep 25, 2025
11:38
IST 1Min read
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YouTube introduces updates to remove end screens and subscribe button
Sep 25, 2025
11:36
IST
1 Min read
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YouTube launches comment filters & automated live-stream highlights
Sep 24, 2025
11:51
IST
1 Min read
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Industry Updates
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Abhay Deol becomes brand ambassador for Nu Republic
Sep 25, 2025
18:44
IST 1 Min read
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Saregama’s Pocket Aces invests in Finnet Media
Sep 25, 2025
18:19
IST 2Min read
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Topical Spot
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Shadab Jakati's 10-Rupee question that started a viral trend & brand frenzy
Sep 25, 2025
13:26
IST 2 Min read
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The thinnest video trend is here and brands are getting in on the fun
Sep 24, 2025
17:38
IST 2Min read
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Experts Speak
Inside Navratri marketing: Experts decode the 30-40% ad wastage problem
Sep 25, 2025
12:03
IST 4 Min read
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Navratri and the art of colour marketing
Sep 24, 2025
09:34
IST 6Min read
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/socialsamosa/media/media_files/2025/09/18/best-festive-campaigns-2025-09-18-17-10-00.png)
Interviews
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Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Sep 18, 2025
09:00
IST 9 Min read
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Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
Sep 04, 2025
09:00
IST 7Min read
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Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST
7 Min read
Case Studies
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Case Study: How Fortune Foods used an 800 KG modak to drive festive engagement
Sep 25, 2025
10:00
IST 4 Min read
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Case Study: How Piramal Aranya broke real estate clutter with a ‘living ecosystem’ narrative
Sep 23, 2025
10:00
IST 3Min read
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Case Study: How Aashirvaad Atta used Rath Yatra to create tech-led devotional experiences
Sep 18, 2025
09:00
IST
6 Min read
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Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala
Sep 15, 2025
09:01
IST
4 Min read
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Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
Sep 12, 2025
13:23
IST
3 Min read
Campaign Spot
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CRED’s bizarre AI-driven ad stars Gautam Gambhir in satirical twist
Sep 15, 2025
18:48
IST 2 Min read
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MG Hector marks six years by celebrating owners through everyday touchpoints
Sep 12, 2025
18:51
IST 2Min read
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/socialsamosa/media/media_files/2025/08/26/fi-47-2025-08-26-15-08-42.png)
/socialsamosa/media/media_files/2025/08/21/3890-2025-08-21-17-48-48.jpg)
Guest Post
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Brandification of faith
Sep 24, 2025
13:47
IST 4 Min read
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Cracking the multi-channel consumer journey in India’s festive season landscape
Sep 22, 2025
09:00
IST 4Min read
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Equal Pay Day: Time for India’s A&M industry to rewrite its own script
Sep 18, 2025
09:00
IST
4 Min read
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How emotional contexts like ‘Swiftynomics’ are rewriting brand playbooks
Sep 17, 2025
09:00
IST
3 Min read
Samosa Snippets
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Retail & FMCG drive 29-39% hiring growth in August
Sep 24, 2025
15:59
IST 3 Min read
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Looks familiar: How everyday foods play a role in Heinz's marketing
Sep 23, 2025
09:00
IST 5Min read
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From contemporary to desi: How Zouk changed its social media playbook
Sep 17, 2025
12:45
IST
5 Min read
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Movie Marketing
When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
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