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How Indriya plans to secure a foothold in India’s lavish wedding market
Oct 29, 2025
09:01
IST
5 Min read
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Why Nat Habit decided to rebrand after 6 years
Oct 29, 2025
14:28
IST 6Min read
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Post-festive marketing: Sustaining momentum beyond the holiday rush
Oct 27, 2025
11:24
IST
3 Min read
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Latest Stories
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Swastik Stories brings Indian culture to CTV with new FAST channel
Oct 29, 2025
19:29
IST 2 Min read
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TheFifth.AI launches to bridge strategy–execution gap
Oct 29, 2025
18:49
IST 2Min read
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News
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Microsoft invests $135 bn in OpenAI under new partnership agreement
Oct 29, 2025
11:39
IST 2 Min read
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Google launches AI marketing tool for small businesses
Oct 29, 2025
11:17
IST 1Min read
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OpenAI makes ChatGPT Go free for Indian users for a limited period
Oct 28, 2025
14:37
IST
2 Min read
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Industry Updates
Swastik Stories brings Indian culture to CTV with new FAST channel
Oct 29, 2025
19:29
IST 2 Min read
TheFifth.AI launches to bridge strategy–execution gap
Oct 29, 2025
18:49
IST 2Min read
Topical Spot
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Chhath Puja 2025: Brand campaigns celebrating faith, family, and technology
Oct 28, 2025
18:58
IST 2 Min read
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Adland pays tribute to creative titan Piyush Pandey
Oct 25, 2025
13:22
IST 2Min read
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Experts Speak
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Why festive flings don't last: The customer retention crisis
Oct 28, 2025
09:01
IST 8 Min read
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Those touched by Piyush Pandey honour his teachings
Oct 27, 2025
16:49
IST 10Min read
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Interviews
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Wedding jewellery purchases remain deeply sentiment-driven despite historic gold prices: Ramesh Kalyanaraman
Oct 24, 2025
10:00
IST 6 Min read
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST 8Min read
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BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
IST
7 Min read
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You can’t grow categories without emotion: Mars Petcare’s Ayesha Huda
Oct 06, 2025
09:00
IST
5 Min read
Case Studies
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Case Study: How Sunrise Spices celebrated Durga Puja through rhythm and stories
Oct 29, 2025
13:53
IST 4 Min read
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Case Study: How Swiggy’s mobile pandal spread Durga Puja cheer to street dogs
Oct 23, 2025
13:28
IST 4Min read
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Case Study: How Instamart's 'InstaUllulympics' celebrated Durga Puja with twist on tradition
Oct 21, 2025
10:00
IST
5 Min read
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Case Study: How Parle-G celebrated Durga Puja by honouring Bengal’s artistic soul
Oct 17, 2025
09:01
IST
4 Min read
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Case Study: How Mangaldeep used a sensory tunnel to make a traditional ritual relevant for a new generation
Oct 16, 2025
09:00
IST
5 Min read
Campaign Spot
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STANLEY TOOLS lights up a village this Deepavali
Oct 24, 2025
19:14
IST 2 Min read
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Tanmay Bhat & Rohan Joshi reunite for Noice’s chaotic Diwali ad
Oct 15, 2025
13:47
IST 3Min read
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Guest Post
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The growth of local language influencers in India and the growing demand
Oct 28, 2025
10:00
IST 4 Min read
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Post-festive marketing: Sustaining momentum beyond the holiday rush
Oct 27, 2025
11:24
IST 3Min read
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Samosa Snippets
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How brands turn the homecoming emotion into Diwali marketing gold
Oct 16, 2025
18:33
IST 4 Min read
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How Kerala Tourism markets peace through every travel experience
Oct 14, 2025
18:49
IST 4Min read
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Movie Marketing
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
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