/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/08/20/leaderboard-new-3-2025-08-20-14-33-18.png)
/socialsamosa/media/media_files/2025/09/08/agency-chaos-fi-2025-09-08-16-25-14.jpg)
When you’re on two calls at once: Inside ad agencies during festive season
Sep 09, 2025
09:00
IST
7 Min read
/socialsamosa/media/media_files/2025/09/09/google-search-monopoly-2025-09-09-10-26-18.jpg)
Who’s the real winner in the Google search monopoly lawsuit?
Sep 09, 2025
10:26
IST 5Min read
/socialsamosa/media/media_files/2025/09/09/fi-02-2025-09-09-16-00-00.jpg)
/socialsamosa/media/media_files/2025/09/09/stand-out-in-festive-clutter-2025-09-09-17-45-30.jpg)
/socialsamosa/media/media_files/2025/09/09/festive-media-map-2025-09-09-18-09-41.jpg)
/socialsamosa/media/media_files/2025/09/09/fi-05-2025-09-09-16-21-57.jpg)
/socialsamosa/media/media_files/2025/09/09/omnichannel-2025-09-09-20-12-24.jpg)
/socialsamosa/media/media_files/2025/09/09/experiential-marketing-2025-09-09-21-43-34.jpg)
News
/socialsamosa/media/media_files/2025/09/08/fi-1-2025-09-08-12-02-27.png)
Instagram adds option to pin self-comments on posts
Sep 08, 2025
12:16
IST 2 Min read
/socialsamosa/media/media_files/2025/09/08/fi-2025-09-08-11-57-16.png)
Threads rolls out auto-added threads counter for posts
Sep 08, 2025
12:04
IST 1Min read
/socialsamosa/media/media_files/2025/09/05/fi-1-2025-09-05-15-56-20.png)
Nepal bans Instagram, Facebook, X and 23 other social media platforms
Sep 05, 2025
19:05
IST
2 Min read
/socialsamosa/media/media_files/2025/09/05/11-6-2025-09-05-11-23-09.jpg)
/socialsamosa/media/media_files/2025/09/04/64-1-2025-09-04-18-26-38.jpg)
Industry Updates
/socialsamosa/media/media_files/2025/09/09/gooogle-2025-09-09-13-16-53.png)
Google to sponsor Portfolio Night 2025, Mumbai & Delhi events announced
Sep 09, 2025
13:17
IST 1 Min read
/socialsamosa/media/media_files/2025/09/08/bhawana-choudhury-2025-09-08-19-32-36.png)
FCB Ulka appoints Bhawana Choudhary as Executive Vice President
Sep 08, 2025
19:33
IST 1Min read
/socialsamosa/media/media_files/2025/09/08/fi-22-2025-09-08-19-14-44.png)
/socialsamosa/media/media_files/2025/09/08/c-2-2025-09-08-18-44-25.jpg)
/socialsamosa/media/media_files/2025/09/08/c-2025-09-08-18-21-19.jpg)
Topical Spot
/socialsamosa/media/media_files/2025/09/08/fi-18-2025-09-08-14-48-53.png)
Why Formula 1 is the new playground for luxury brands
Sep 08, 2025
18:33
IST 2 Min read
/socialsamosa/media/media_files/2025/09/05/fi-12-2025-09-05-19-04-36.png)
Teacher’s Day campaigns that pay tribute to our educators
Sep 05, 2025
19:23
IST 2Min read
/socialsamosa/media/media_files/2025/09/04/untitled-design-7-2025-09-04-00-39-00.png)
/socialsamosa/media/media_files/2025/09/01/fi-78-2025-09-01-17-52-27.png)
/socialsamosa/media/media_files/2025/08/29/fi-55-2025-08-29-14-57-20.png)
Taylor Swift's engagement news turns brands into Swifties overnight
Aug 29, 2025
15:23
IST
2 Min read
Experts Speak
When you’re on two calls at once: Inside ad agencies during festive season
Sep 09, 2025
09:00
IST 7 Min read
/socialsamosa/media/media_files/2025/09/05/festive-adex-2025-09-05-19-56-19.png)
India’s festive AdEx to see 10-12% lift in 2025
Sep 08, 2025
10:10
IST 5Min read
/socialsamosa/media/media_files/2025/09/05/gst-reforms-festive-adex-2025-09-05-17-10-34.jpg)
/socialsamosa/media/media_files/2025/09/05/teachers-day-aggie-2025-09-05-11-23-48.jpg)
/socialsamosa/media/media_files/2025/09/04/teachers-day-gurus-marketers-2025-09-04-21-38-21.png)
Interviews
/socialsamosa/media/media_files/2025/09/03/narayana-health-dr-ashish-bajaj-2025-09-03-18-22-10.jpg)
Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
Sep 04, 2025
09:00
IST 7 Min read
/socialsamosa/media/media_files/2025/08/22/vikas-nair-real-estate-marketing-2025-08-22-17-35-35.jpg)
People-centric & culturally rooted: Vikas Nair on the future of real estate marketing
Aug 28, 2025
09:08
IST 7Min read
/socialsamosa/media/media_files/2025/08/13/nestle-india-milkmaid-manav-sahni-2025-08-13-13-58-46.jpg)
/socialsamosa/media/media_files/2025/08/21/udit-malhotra-mg-motor-2025-08-21-01-09-08.jpg)
Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST
7 Min read
/socialsamosa/media/media_files/2025/08/14/shreya-malpani-and-antonio-bautista-2025-08-14-05-34-13.png)
Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST
7 Min read
Case Studies
/socialsamosa/media/media_files/2025/08/19/fi-20-2025-08-19-16-55-28.png)
Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Aug 21, 2025
12:36
IST 4 Min read
/socialsamosa/media/media_files/2025/08/18/sas-2025-08-18-14-38-52.png)
Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST 6Min read
/socialsamosa/media/media_files/2025/08/06/jfhb-2025-08-06-19-18-05.png)
Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST
4 Min read
/socialsamosa/media/media_files/2025/07/28/awl-agri-business-rath-yatra-campaign-2025-07-28-18-12-21.jpg)
Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST
5 Min read
/socialsamosa/media/media_files/2025/07/24/zoff-foods-converted-a-viral-turmeric-trend-into-a-ugc-campaign-2025-07-24-12-27-43.png)
Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4 Min read
Campaign Spot
/socialsamosa/media/media_files/2025/08/29/gap-milkshake-jeans-katseye-viral-2025-08-29-16-59-59.png)
Gap’s Viral Katseye campaign navigates a modern culture war with a classic formula
Aug 29, 2025
17:52
IST 3 Min read
/socialsamosa/media/media_files/2025/08/26/fi-47-2025-08-26-15-08-42.png)
TransUnion CIBIL’s campaign brings Amar Chitra Katha characters into finance education
Aug 26, 2025
15:36
IST 3Min read
/socialsamosa/media/media_files/2025/08/21/3890-2025-08-21-17-48-48.jpg)
/socialsamosa/media/media_files/2025/08/06/3-2025-08-06-11-30-47.jpg)
/socialsamosa/media/media_files/2025/08/07/biswa-vijay-ad-2025-08-07-12-53-39.png)
Guest Post
/socialsamosa/media/media_files/2025/09/08/vandana-verma-2025-09-08-11-23-02.jpg)
Why purpose-driven Influencer marketing will outshine discount-led campaigns this festive
Sep 08, 2025
11:26
IST 4 Min read
/socialsamosa/media/media_files/2025/09/02/7-2025-09-02-14-41-43.jpg)
How do Indian consumers emotionally respond to 'auspiciousness' in brand storytelling?
Sep 02, 2025
14:46
IST 4Min read
/socialsamosa/media/media_files/2025/08/28/fi-53-2025-08-28-13-55-24.png)
/socialsamosa/media/media_files/2025/07/02/pandharpur-yatra-2025-by-rajesh-radhakrishnan-2025-07-02-13-50-56.jpg)
/socialsamosa/media/media_files/2025/08/26/rupesh-final-2025-08-26-10-52-21.jpg)
Samosa Snippets
/socialsamosa/media/media_files/2025/09/01/fi-66-2025-09-01-16-15-07.png)
A lookback at August 2025 cultural hits, from food to fashion
Sep 01, 2025
18:17
IST 6 Min read
/socialsamosa/media/media_files/2025/08/29/roopak-venkat-new-fi-2025-08-29-13-22-45.png)
J7 calls it ‘a merger of equals’ as it sets sights on 25% growth
Aug 29, 2025
09:00
IST 6Min read
/socialsamosa/media/media_files/2025/08/28/feature-image-3-1-2025-08-28-17-27-06.jpg)
/socialsamosa/media/media_files/2025/08/19/rhode-social-media-2025-08-19-14-23-28.png)
Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST
5 Min read
/socialsamosa/media/media_files/2025/08/04/am-job-trends-2025-08-04-12-50-51.jpg)
Movie Marketing
/socialsamosa/media/media_files/2025/08/08/ohasohfdqpud-2025-08-08-19-03-46.png)
Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
/socialsamosa/media/media_files/2025/07/21/rihanna-smurfs-2025-07-21-10-36-08.png)
Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
/socialsamosa/media/media_files/2025/07/14/superman-gen-z-focused-marketing-2025-07-14-12-23-24.jpg)
/socialsamosa/media/media_files/2025/06/27/untitled-design-viyg-2025-06-27-18-03-52.png)
/socialsamosa/media/media_files/2025/06/05/aaGViijTlABfrendncxf.png)