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Why Indian agencies are racing to become consultants before AI does
Oct 03, 2025
10:21
IST
7 Min read
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Lessons in creativity and brand-building from Hyper Connect’s Kiran Khadke
Oct 03, 2025
11:12
IST 7Min read
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News
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Meta to use AI chats to personalise feed and ads
Oct 03, 2025
11:53
IST 2 Min read
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Draft rules for Online Gaming Act released as government seeks public feedback
Oct 03, 2025
11:33
IST 4Min read
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LinkedIn introduces ad tools to simplify campaigns for small businesses
Oct 01, 2025
12:54
IST
2 Min read
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Industry Updates
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Influencer Apoorva Mukhija credits Perplexity for guidance during medical emergency
Oct 03, 2025
19:37
IST 2 Min read
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Haleon splits global creative mandate between WPP & Publicis Groupe
Oct 03, 2025
19:09
IST 1Min read
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Topical Spot
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Brand creatives that brought Dussehra’s message of good over evil to life
Oct 03, 2025
16:42
IST 2 Min read
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Durga Pujo ads that celebrate compassion & community bonds
Oct 01, 2025
16:07
IST 2Min read
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Experts Speak
Why Indian agencies are racing to become consultants before AI does
Oct 03, 2025
10:21
IST 7 Min read
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How Durga Puja celebrations are rewriting the brand playbook
Oct 01, 2025
12:54
IST 10Min read
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Interviews
Lessons in creativity and brand-building from Hyper Connect’s Kiran Khadke
Oct 03, 2025
11:12
IST 7 Min read
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A page out of Rahul Mathew’s passion book for advertising
Sep 30, 2025
09:00
IST 8Min read
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Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Sep 18, 2025
09:00
IST
9 Min read
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Case Studies
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Case Study: How Fortune Foods used an 800 KG modak to drive festive engagement
Sep 25, 2025
10:00
IST 4 Min read
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Case Study: How Piramal Aranya broke real estate clutter with a ‘living ecosystem’ narrative
Sep 23, 2025
10:00
IST 3Min read
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Case Study: How Aashirvaad Atta used Rath Yatra to create tech-led devotional experiences
Sep 18, 2025
09:00
IST
6 Min read
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Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala
Sep 15, 2025
09:01
IST
4 Min read
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Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
Sep 12, 2025
13:23
IST
3 Min read
Campaign Spot
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Skechers showcases India’s running spirit with Bumrah and Chhetri
Oct 01, 2025
16:34
IST 2 Min read
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OpenAI’s global campaign highlights ChatGPT’s role in everyday life and work
Sep 30, 2025
14:46
IST 2Min read
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Guest Post
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India's agentic AI revolution: 80% of businesses are making self-driving systems
Sep 30, 2025
11:37
IST 6 Min read
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Brandification of faith
Sep 24, 2025
13:47
IST 4Min read
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Cracking the multi-channel consumer journey in India’s festive season landscape
Sep 22, 2025
09:00
IST
4 Min read
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Equal Pay Day: Time for India’s A&M industry to rewrite its own script
Sep 18, 2025
09:00
IST
4 Min read
Samosa Snippets
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A look at Flipkart's marketing for Big Billion Days Sale
Sep 26, 2025
09:00
IST 4 Min read
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Retail & FMCG drive 25-39% hiring growth in August
Sep 24, 2025
15:59
IST 3Min read
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From contemporary to desi: How Zouk changed its social media playbook
Sep 17, 2025
12:45
IST
5 Min read
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Movie Marketing
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
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