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Who is powering Navratri’s brand boom in Gujarat?
Sep 30, 2025
09:00
IST
5 Min read
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A page out of Rahul Mathew’s passion book for advertising
Sep 30, 2025
09:00
IST 8Min read
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India's agentic AI revolution: 80% of businesses are making self-driving systems
Sep 30, 2025
11:37
IST
6 Min read
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News
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YouTube to pay $24.5 mn to Donald Trump in channel suspension settlement
Sep 30, 2025
11:59
IST 2 Min read
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Google introduces brighter gradient logo to reflect AI era
Sep 30, 2025
11:53
IST 1Min read
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OpenAI recruiting Head of Advertising as it eyes 700 million users
Sep 29, 2025
12:12
IST
1 Min read
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Industry Updates
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JadeBlue onboards Jasprit Bumrah as brand ambassador
Sep 30, 2025
16:49
IST 1 Min read
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Weber Shandwick elevates Shashikant Someshwar to CEO
Sep 30, 2025
16:43
IST 1Min read
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Topical Spot
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World Heart Day 2025 campaigns highlight early action on heart health
Sep 29, 2025
17:58
IST 2 Min read
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Shadab Jakati's 10-Rupee question that started a viral trend & brand frenzy
Sep 25, 2025
13:26
IST 2Min read
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Experts Speak
Who is powering Navratri’s brand boom in Gujarat?
Sep 30, 2025
09:00
IST 5 Min read
/socialsamosa/media/media_files/2025/09/26/sustainability-in-ooh-2025-09-26-17-01-44.jpg)
What happens to a billboard after it’s taken down?
Sep 29, 2025
10:23
IST 6Min read
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Interviews
A page out of Rahul Mathew’s passion book for advertising
Sep 30, 2025
09:00
IST 8 Min read
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Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Sep 18, 2025
09:00
IST 9Min read
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/socialsamosa/media/media_files/2025/08/22/vikas-nair-real-estate-marketing-2025-08-22-17-35-35.jpg)
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Case Studies
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Case Study: How Fortune Foods used an 800 KG modak to drive festive engagement
Sep 25, 2025
10:00
IST 4 Min read
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Case Study: How Piramal Aranya broke real estate clutter with a ‘living ecosystem’ narrative
Sep 23, 2025
10:00
IST 3Min read
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Case Study: How Aashirvaad Atta used Rath Yatra to create tech-led devotional experiences
Sep 18, 2025
09:00
IST
6 Min read
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Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala
Sep 15, 2025
09:01
IST
4 Min read
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Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
Sep 12, 2025
13:23
IST
3 Min read
Campaign Spot
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OpenAI’s global campaign highlights ChatGPT’s role in everyday life and work
Sep 30, 2025
14:46
IST 2 Min read
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Zomato's campaign highlights stories of grit and determination in Para-Athletics
Sep 26, 2025
18:58
IST 2Min read
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Guest Post
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India's agentic AI revolution: 80% of businesses are making self-driving systems
Sep 30, 2025
11:37
IST 6 Min read
/socialsamosa/media/media_files/2025/09/24/gaurav-banerjee-15-2025-09-24-13-43-03.png)
Brandification of faith
Sep 24, 2025
13:47
IST 4Min read
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Cracking the multi-channel consumer journey in India’s festive season landscape
Sep 22, 2025
09:00
IST
4 Min read
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/socialsamosa/media/media_files/2025/09/17/34-1-2025-09-17-17-39-30.jpg)
Equal Pay Day: Time for India’s A&M industry to rewrite its own script
Sep 18, 2025
09:00
IST
4 Min read
Samosa Snippets
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A look at Flipkart's marketing for Big Billion Days Sale
Sep 26, 2025
09:00
IST 4 Min read
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Retail & FMCG drive 25-39% hiring growth in August
Sep 24, 2025
15:59
IST 3Min read
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From contemporary to desi: How Zouk changed its social media playbook
Sep 17, 2025
12:45
IST
5 Min read
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Movie Marketing
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
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