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Is this the end of traditional leadership at X as we know it?
Aug 12, 2025
10:26
IST
8 Min read
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Emotion isn’t a garnish; it’s the main ingredient: Avi Kumar, FNP
Aug 12, 2025
10:00
IST 5Min read
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/socialsamosa/media/media_files/2025/08/06/festive-campaigns-timing-2025-08-06-15-47-56.jpg)
News
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Meta updates Brand Rights Protection Suite to help businesses report scams
Aug 12, 2025
11:53
IST 1 Min read
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Elon Musk's X makes Grok 4 free for all users
Aug 12, 2025
11:41
IST 1Min read
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Meta issues updated AI-driven advertising guidance for its platforms
Aug 11, 2025
10:33
IST
1 Min read
Industry Updates
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NourishKind awards marketing and PR mandate to Digi eRelease
Aug 12, 2025
18:58
IST 1 Min read
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Leo India bags creative mandate for Schneider Electric
Aug 12, 2025
18:45
IST 1Min read
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Topical Spot
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Raksha Bandhan campaigns that celebrate siblings' bitter-sweet bonds
Aug 08, 2025
19:13
IST 1 Min read
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Friendship day brand creatives tap into nostalgia, humour, and heart
Aug 04, 2025
18:00
IST 2Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025
19:02
IST
2 Min read
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Experts Speak
Is this the end of traditional leadership at X as we know it?
Aug 12, 2025
10:26
IST 8 Min read
/socialsamosa/media/media_files/2025/08/11/real-estate-ads-2025-08-11-09-18-46.jpg)
Are real estate ads finally catching up to women buyers?
Aug 11, 2025
12:37
IST 8Min read
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/socialsamosa/media/media_files/2025/08/05/ads-middle-class-aspirational-ads-2025-08-05-12-58-01.png)
Interviews
Emotion isn’t a garnish; it’s the main ingredient: Avi Kumar, FNP
Aug 12, 2025
10:00
IST 5 Min read
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What’s new? A question that drives Hocco’s marketing strategy
Aug 08, 2025
15:07
IST 8Min read
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/socialsamosa/media/media_files/2025/07/30/durgesh-kaushik-on-reddit-ad-strategy-2025-07-30-12-36-02.jpg)
/socialsamosa/media/media_files/2025/07/22/nagessh-pannaswami-2025-07-22-10-55-28.png)
Belief builds brands: Nagessh Pannaswami on why SMEs struggle to scale
Jul 22, 2025
12:49
IST
6 Min read
Case Studies
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Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST 4 Min read
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Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST 5Min read
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Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4 Min read
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How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Jul 17, 2025
16:34
IST
4 Min read
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Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025
15:08
IST
3 Min read
Campaign Spot
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Vijay Sales' new ad flips Biswa Kalyan Rath’s old joke into a shopping spree
Aug 07, 2025
13:00
IST 2 Min read
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Google's campaign pairs Dr. Dre’s beats with a dig at Apple’s AI rollout
Aug 06, 2025
19:32
IST 1Min read
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Guest Post
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Marketing mortality: Walking the line between emotion & ethics
Aug 04, 2025
11:18
IST 3 Min read
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How AI & tech are helping brands refine user engagement
Jul 30, 2025
11:16
IST 4Min read
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/socialsamosa/media/media_files/2025/07/25/15-2-2025-07-25-16-41-10.jpg)
/socialsamosa/media/media_files/2025/07/15/uday-kumar-haliga-2025-07-15-18-43-53.jpg)
How AI is transforming the ad tech stack & revolutionising digital advertising
Jul 16, 2025
11:02
IST
7 Min read
Samosa Snippets
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Entry-level hiring jumps in A&M by 43%
Aug 04, 2025
12:51
IST 2 Min read
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I'm chai & she's coffee: How Harshad and Kainaz became each other's constant
Aug 02, 2025
18:34
IST 9Min read
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/socialsamosa/media/media_files/2025/07/22/women-footballers-brand-value-2025-07-22-13-19-29.png)
Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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