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India’s festive AdEx to see 10-12% lift in 2025
Sep 08, 2025
10:10
IST
5 Min read
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Why purpose-driven Influencer marketing will outshine discount-led campaigns this festive
Sep 08, 2025
11:26
IST 4Min read
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Your guide to Festive Marketing Camp 2025: Agenda, speakers & conversations
Sep 04, 2025
18:20
IST
2 Min read
News
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Instagram adds option to pin self-comments on posts
Sep 08, 2025
12:16
IST 2 Min read
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Threads rolls out auto-added threads counter for posts
Sep 08, 2025
12:04
IST 1Min read
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Nepal bans Instagram, Facebook, X and 23 other social media platforms
Sep 05, 2025
19:05
IST
2 Min read
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Industry Updates
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FCB Ulka appoints Bhawana Choudhary as Executive Vice President
Sep 08, 2025
19:33
IST 1 Min read
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Infinity Advertising Network names Vikas Parihar as Chief Growth Officer to lead Infinity 2.0
Sep 08, 2025
19:24
IST 1Min read
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Topical Spot
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Why Formula 1 is the new playground for luxury brands
Sep 08, 2025
18:33
IST 2 Min read
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Teacher’s Day campaigns that pay tribute to our educators
Sep 05, 2025
19:23
IST 2Min read
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Taylor Swift's engagement news turns brands into Swifties overnight
Aug 29, 2025
15:23
IST
2 Min read
Experts Speak
India’s festive AdEx to see 10-12% lift in 2025
Sep 08, 2025
10:10
IST 5 Min read
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GST 2.0 reforms to fuel a 15–20% surge in festive AdEx across key categories
Sep 05, 2025
17:58
IST 6Min read
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Interviews
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Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
Sep 04, 2025
09:00
IST 7 Min read
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People-centric & culturally rooted: Vikas Nair on the future of real estate marketing
Aug 28, 2025
09:08
IST 7Min read
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Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST
7 Min read
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Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST
7 Min read
Case Studies
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Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Aug 21, 2025
12:36
IST 4 Min read
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Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST 6Min read
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Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST
4 Min read
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Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST
5 Min read
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Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4 Min read
Campaign Spot
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Gap’s Viral Katseye campaign navigates a modern culture war with a classic formula
Aug 29, 2025
17:52
IST 3 Min read
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TransUnion CIBIL’s campaign brings Amar Chitra Katha characters into finance education
Aug 26, 2025
15:36
IST 3Min read
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Guest Post
Why purpose-driven Influencer marketing will outshine discount-led campaigns this festive
Sep 08, 2025
11:26
IST 4 Min read
/socialsamosa/media/media_files/2025/09/02/7-2025-09-02-14-41-43.jpg)
How do Indian consumers emotionally respond to 'auspiciousness' in brand storytelling?
Sep 02, 2025
14:46
IST 4Min read
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Samosa Snippets
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A lookback at August 2025 cultural hits, from food to fashion
Sep 01, 2025
18:17
IST 6 Min read
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J7 calls it ‘a merger of equals’ as it sets sights on 25% growth
Aug 29, 2025
09:00
IST 6Min read
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Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST
5 Min read
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Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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